Al-Baik.com Mira Road

Online Growth

Increased social media following by 50% through visually engaging posts, interactive campaigns, and a consistent content calendar.

Influencer Boost

Collaborated with food bloggers and influencers, leading to a spike in brand mentions, reach, and positive online reviews.

Influencer Boost

Achieved a 40% rise in delivery orders via strategic partnerships with Zomato & Swiggy, improving visibility and order volume.

Operational Efficiency

Streamlined order and inventory systems using Pet Pooja CRM, reducing processing time and improving customer satisfaction.

Client Overview

Al-Baik.com Mira Road

AL-BAIK.COM Mira Road is a fast-food restaurant offering flavorful, quick-service meals with a growing presence in Mumbai’s competitive food delivery space. Focused on delivering great taste at speed, the brand aimed to boost its online visibility, streamline operations, and upgrade its brand communication to better connect with a younger, digital-first audience. Cosmic Entertainment collaborated with AL-BAIK.COM to build a consistent, scalable brand experience — from digital marketing and influencer campaigns to packaging enhancements and CRM integration for smoother operations.

Industry:

Food & Beverage – Quick Service Restaurant (QSR) / Fast Food

Target Audience:

Young adults, college students, working professionals, families, and online food delivery users in the Mira Road–Bhayandar region

Specialization:

Fast, flavorful meals for dine-in, takeaway, and online delivery — focused on quality, speed, and affordability

Key Technologies:

Social Media Strategy, Food Packaging Design, Influencer Collaborations, Swiggy & Zomato Integration, CRM Setup via PetPooja, Google & Meta Ads Campaigns

Client Requirements

Services That Powered Al-Baik.com Mira Road Online Presence

Social Media Management
Influencer Marketing With Food Bloggers
Packaging Design
Partnership With Zomato And Swiggy
Food CRM Intergration (PETPOOJA)

Developed and managed a content calendar for AL-BAIK.COM’s social media platforms, focusing on engaging and visually appealing posts.
Increased brand awareness through regular updates, interactive content, and promotional campaigns.
Ran social media contests and special offers to boost engagement and attract new followers.

Identified and collaborated with popular food bloggers and influencers to promote AL-BAIK.COM’s offerings.
Organized tasting events and exclusive reviews to generate buzz and increase visibility among target audiences.
Managed influencer relationships, ensuring content aligned with AL-BAIK.COM’s brand values and messaging.

Designed attractive and functional packaging that reflects the brand identity of AL-BAIK.COM.
Focused on creating packaging that enhances the customer experience, ensuring the food stays fresh and appealing during delivery.
Incorporated branding elements into the packaging to reinforce brand recognition and appeal.

Established and managed partnerships with Zomato and Swiggy to increase the reach of AL-BAIK.COM’s delivery services.
Optimized menu listings and promotional strategies on both platforms to maximize visibility and order volume.
Coordinated with Zomato and Swiggy for special promotions and deals to drive traffic and boost sales.

Integrated the PetPooja CRM system to streamline AL-BAIK.COM’s order management, inventory tracking, and customer relationship management.
Provided training and support to the AL-BAIK.COM team to ensure smooth adoption of the CRM system.
Monitored and optimized the CRM system to improve operational efficiency and customer satisfaction.

Challenges

What Made Digital Growth Difficult for Al-Baik.com Mira Road

Before collaborating with us, AL-BAIK.COM Mira Road faced several hurdles in building a strong digital presence and connecting effectively with its local customer base. Their branding was inconsistent, online visibility was low, and they lacked systems to retain or re-engage customers — all of which limited their growth potential in a competitive QSR market.

The brand had fragmented visual elements across social media, packaging, and storefronts — leading to weak brand recall and poor first impressions.
AL-BAIK.COM struggled with discoverability due to minimal SEO presence, weak Google Business optimization, and no centralized website strategy — making it hard to attract nearby customers organically.
Without CRM integration, customer data wasn't being utilized for retargeting or loyalty — and the absence of influencer partnerships limited word-of-mouth and local buzz.

Results

Performance Metrics Overview

140%

Landing Page Visitors

120%

Monthly Leads

50%

Instagram Engagement

30%

Bounce Rate Drop

Impact

Impact of Our Agency

Handled the complete brand rollout — from packaging design and menu styling to CRM integration, influencer outreach, and hyperlocal ad strategy — elevating our execution skills across touchpoints.
Strengthened our understanding of the QSR and food delivery market by optimizing design for Swiggy/Zomato listings, improving visual assets, and crafting conversion-focused creatives.
This project added another milestone to our food & beverage branding portfolio, boosting our credibility in the restaurant and cloud kitchen ecosystem.