The China Valley

Visual Identity Boost

Crafted a standout brand identity rooted in Chinese aesthetics.

Packaging That Markets

Designed eye-catching packaging that doubled as a marketing tool.

Walk-in Engagement Spike

Enhanced in-store experience led to increased walk-ins and loyalty.

Social Visibility & Word of Mouth

Packaging, design encouraged social sharing and organic buzz.

Client Overview

The China Valley

The China Valley is a Chinese cuisine restaurant based in Andheri West, Mumbai. Known for its rich flavors and vibrant Asian dishes, the brand sought to stand out in a highly competitive food landscape. The restaurant wanted to reflect the essence of traditional Chinese culture through modern design, packaging, and interior visuals to create a consistent and memorable dining experience for its customers.

Cosmic Entertainment was brought on board to bring this vision to life — delivering a complete branding solution that spanned logo design, menu layout, staff merchandise, takeaway packaging, stickers, stamps, and creative input on the restaurant’s visual ambiance.

Industry:

Food & Beverage – Chinese Cuisine / Restaurant

Target Audience:

Dine-in and takeaway Chinese meals with a focus on authenticity and high-quality presentation

Specialization:

Urban food lovers, families, working professionals, and delivery app users in Mumbai

Key Technologies:

Logo Design, Menu Cards, Takeaway Packaging, Uniform & T-shirt Design, Stickers & Stamp Branding, Restaurant Ambiance Styling

Client Requirements

Services That Powered The China Valley Online Presence

Logo Design
Menu Design
T-Shirt Design For Staff
Package Design
Stickers & Stamp Design
Interior Design

Created a distinctive logo that encapsulates the essence of The China Valley, blending traditional Chinese elements with modern aesthetics.
Ensured the logo is versatile for use across various mediums, including signage, menus, and promotional materials.
The design reflects the authenticity and richness of Chinese cuisine, creating an immediate connection with the target audience.

Developed a visually appealing and easy-to-navigate menu that aligns with the restaurant’s branding.
Used a color palette and typography that complement the logo and overall restaurant theme.
Organized the menu to highlight signature dishes and specials, enhancing the dining experience and aiding customer decision-making.

Designed custom T-shirts for the restaurant staff that incorporate The China Valley logo and brand colors.
Focused on creating a professional yet comfortable uniform that reflects the brand identity and reinforces brand recognition among patrons.

Created functional and aesthetically pleasing packaging designs for takeaway and delivery orders.
The packaging was designed to maintain food quality and presentation while featuring the restaurant’s branding prominently
Integrated brand elements like the logo and color scheme to ensure consistency across all packaging types.

Designed branded stickers and stamps for use on packaging, promotional materials, and loyalty programs.
Ensured that the designs are simple yet impactful, allowing them to be easily applied across various surfaces.
These elements were created to enhance brand visibility and add a personal touch to customer interactions.

Worked on the interior design of The China Valley, ensuring that the decor complements the brand identity.
Selected color schemes, furnishings, and decorative elements that create a welcoming and authentic Chinese dining atmosphere.
Focused on creating an immersive experience for diners that aligns with the visual identity established through other branding efforts.

Challenges

What Made Digital Growth Difficult for The China Valley

While The China Valley had a strong culinary offering, the brand lacked a defined visual identity that could compete in Mumbai’s saturated F&B market. The team faced difficulties in communicating their authenticity and cultural richness through their branding, especially in an environment where presentation plays a major role in customer perception. Cosmic Entertainment needed to bridge the gap between traditional Chinese elements and modern visual trends — all while ensuring the brand stayed practical, scalable, and instantly recognizable across dine-in and takeaway formats.

The restaurant lacked a consistent logo, brand visuals, and design direction across signage, menus, packaging, and uniforms — leading to a disconnected customer experience.
Representing traditional Chinese heritage in a modern, minimalistic style without falling into clichés was a creative challenge that required cultural sensitivity and fresh visual thinking.
With no defined ambiance, branded uniforms, or standardized visuals, the physical and digital presence failed to leave a lasting impression or differentiate the restaurant from competitors.

Results

Performance Metrics Overview

140%

Landing Page Visitors

120%

Monthly Leads

50%

Instagram Engagement

30%

Bounce Rate Drop

Impact

Impact of Our Agency

We refined our ability to balance traditional Chinese symbolism with modern design language, without falling into stereotypes.
Designing multiple packaging formats (takeaway boxes, labels, stickers) and restaurant assets helped elevate our execution skills in food-industry branding.
Delivering a cohesive brand system from scratch helped us secure credibility and visibility in the competitive F&B and hospitality market. Added a highly visual, detailed case study that demonstrates our ability to craft end-to-end branding solutions for dine-in and delivery-focused businesses.