OMMAG

Sales Growth

Sales up 60% via digital marketing efforts

Strategic Boost

Improved UX, SEO & SMM increased conversions

Omnichannel Leads

Google, IG & blogs drove quality leads

Cost-Efficient CAC

Funnel optimized: ₹1,500 CAC | AOV ₹50K–₹1L

Client Overview

OMMAG

OMMAG crafts custom modular kitchens, wardrobes and beds for urban homes. With precision German machinery and expert in-house designers, they deliver stylish, durable interiors tailored to each home.

Industry:

Modular Furniture & Interiors

Target Audience:

Urban Homeowners, Architects, Interior Designers

Specialization:

Modular Kitchens, Wardrobes, Beds

Key Technologies:

German Machines, Custom Fitouts, Premium Materials

Client Requirements

Services That Powered OMMAG’s Digital Growth

SEO Optimization
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Content Marketing

Ranked OMMAG for keywords like “modular kitchen Mumbai” and “custom wardrobes” to attract users actively searching for modular interior solutions.
Focused on high-intent local searches in Mahim, Andheri and Bandra to improve lead quality and increase visibility among homeowners seeking interiors nearby.
Enhanced website structure, meta-data, local directory listings and blog content to strengthen SEO performance and boost organic traffic consistently.

Built a strong Instagram and Facebook presence using project highlights, client transformations, festive posts and educational Reels for engagement.
Showcased craftsmanship, materials and design process to connect with users and create aspirational content that reflects OMMAG’s premium quality.
Shared testimonials, client stories and behind-the-scenes content to build trust and credibility among followers and potential home improvement clients.

Launched focused ad campaigns for modular kitchens, wardrobes and beds to attract ready-to-convert users seeking home interior solutions in Mumbai.
Used geo-targeted Google Search and Display Ads focused on metro zones like Mahim, Andheri and Bandra to ensure high location relevance and engagement.
Continuously tested ad copy, visuals and bidding strategy to reduce CPC, maximize ROI and maintain a steady flow of qualified leads through paid channels.

Published blogs on trending topics like space-saving designs, modular hacks and wardrobe tips to educate users and encourage deeper engagement with the brand.
Combined keyword-focused blog writing with visuals like infographics and project imagery to improve rankings and capture users in research phases.
Created content that solved user problems while showcasing OMMAG’s expertise, driving traffic and conversions through SEO-aligned storytelling.

Challenges

What Made Digital Growth Difficult for Ommag

OMMAG struggled with minimal digital visibility, relying heavily on word-of-mouth and referrals, which limited consistent lead flow and brand expansion in Mumbai’s modular interior market.

The outdated website lacked keyword focus, clear messaging and engaging UX, leading to high bounce rates, low time on site and poor conversions from organic traffic.
Irregular content on social platforms and lack of storytelling reduced engagement and failed to build brand authority in a competitive, design-driven category.
Inconsistent lead tracking and fragmented CRM setup made it difficult to measure ad performance, improve campaign efficiency and scale paid efforts effectively.

Results

Performance Metrics Overview

130%

Website Visitors

115%

Lead Growth

40%

Increase in Engagement

35%

Bounce Rate Drop

Impact

Impact of Our Agency

Generated Qualified Leads Across All Channels: Integrated campaigns delivered a consistent stream of high-intent leads from Google Ads, social media and organic SEO.
Established a Premium Digital Identity: With strategic content, visual storytelling and Reels, OMMAG became a go-to name for modular interiors in Mumbai.
Optimized Website for Better User Flow:Modern UI, strong CTAs and quote forms improved time on site and increased booking intent.